Trends in world wine market

P. Kirovsky

Abstract: Like all sectors in recent years, international trade and consequently consumption of wine develops under the influence of global economic crisis. Knowing the latest trends in global consumption preferences that consumer’s exhibit is an integral part of the dynamics of the wine market globally. Over the last decade has changed the wine market. This change is associated with the emergence of so – called New countries in the sector. Argentina, Chile, Australia, New Zealand, and recently China, South Africa, the U.S. permanent state willing to intervene in world wine exports. What wines will be consumed, what can be expected in the coming years as a trend is a question that many international analysts seek answer. Generally positive is the fact that in 2010 and the beginning of 2011 in the wine sector consumption level is stable. The main exporting countries are divided into two major groups - the European countries with centuries of tradition, represented mostly from France, Italy, Spain, Portugal, Germany, Austria, Bulgaria, Romania, where production, consumption and trade in wine has deep roots and traditions. On the other hand countries of South America, Australia and Asia over the past 10-15 years, more and more - clearly stated positions and realize an increase in production, consumption and export of wine. In recent years, there is one group of countries as China, India, where there is a tendency to increase the consumption of wine. In recent years, increasing performance and trading volume of premium and varietals wines. At the same time, low priced wines and those with geographical indications lag in demand. In Bulgaria after 2007 a sustained drop in exported quantities of wine - a real reflection of reduced areas of low yields and poor age structure. There is a positive fact, that in 2010 we can see increasing in export. The main Bulgarian wine market is Russia.

Keywords: consumption; export volume; varietals wines; wine imports

Date published: 2018-02-12