Approaches for strategic management of the profitability of wine-growing enterprises

Rositsa Nenova

Abstract: Strategic management as a concept is directly positioned with longer-term planning as a major managed function. Economic profitability is determined by the return on equity, the return on sales and the return on assets of the enterprise. Achieving and utilizing economic profitability is one of the various characteristics of an enterprise’s management effectiveness. The purpose of statistics is to analyze robust strategic approaches to managing the profitability of winegrowing enterprises and to define them using strengths and weaknesses. The main method for analyzing and evaluating approaches for strategic management of the profitability of a wine-growing enterprise is scientific abstraction. This enables us to abstract from the specific characteristics of existing wine-growing enterprises and to analyze in detail the management of profitability as a basic management approach. An additional method, which meets the comparative method, uses more dedicated profitability management and defines single and glorifies pages in them.

Keywords: approaches; management; profitability; strategy; wineries

Date published: 2020-01-14