Methodical Approach for Mapping and Attracting the Stakeholders in Digitalizing of Agriculture

Petar Borisov, Dimitre Nikolov, Teodor Radev

Abstract: The aim of this article is to propose a methodological approach for mapping and involving stakeholders in the process of digitalisation of the agricultural sector.
Stakeholder analysis and mapping is a process of systematically collecting quality information to determine and verify the results of the digitalization management process in agriculture. This analysis considers the formulated
decisions as a function of the interests and strengths of key stakeholders. Stakeholders are entities that have something to gain or lose as a result of a process, project, or policy. These entities form an organization
– a group of common interests (goals) that are affected by the problem. These groups have the information, resources, and experience necessary to formulate and implement a strategy to influence an existing problem and may offer different alternatives. The proposed methodological approach will be used in the process of mapping and stakeholder involvement in the DIAGRO project – “Theoretical Models for Digital Agriculture Development”, funded by the Research Fund, contract № KP-06-H26/10 of 18.12.2018.

Keywords: digitalization, agriculture; mapping; stakeholders; strategic orientation

Date published: 2020-06-04