Potential of Bulgarian vegetable growers for joint marketing activities
Tihomira Radeva
Abstract: In order to study the potential for joint marketing activities, the existence of a connection between the performed marketing activities and the characteristics of the agricultural producers is subjected to statistical verification.
The purpose of this article is to determine the factors determining the marketing activities of vegetable grower.
Conducting joint marketing activities can unite the efforts of vegetable growers to improve their efficiency. The analysis determines the profile of the farmer with potential for such activities. A small-area vegetable producer, up to 40 years of age, with agricultural education, a member of a professional organization, participating in the measures of the RDP and having plans for longterm development of his farm is defined as such.
The purpose of this article is to determine the factors determining the marketing activities of vegetable grower.
Conducting joint marketing activities can unite the efforts of vegetable growers to improve their efficiency. The analysis determines the profile of the farmer with potential for such activities. A small-area vegetable producer, up to 40 years of age, with agricultural education, a member of a professional organization, participating in the measures of the RDP and having plans for longterm development of his farm is defined as such.
Keywords: agricultural education; plans; professional organization; RDP
Date published: 2021-10-15
Download full text