CRM in Rural Areas Factors and Development Perspectives

Ivan Boevsky, Angel Sarov

Abstract: Organizations that are currently operating in different markets use Customer Relationship Management – CRM or its tools to increase their value and/or success, almost all in their strategies. Thus, they provide competitive advantages, dynamic growth and sustainable development. In this paper, we are to find the answer to the research question, what has the emergence, dynamic development, and turning CRM into a standard strategy of a majority of organizations? On this stage, we are attempting to uncover opportunities and perspectives for CRM development in rural areas. In order to find the reasons for this phenomenon, first, we define the key concepts and then explore the changes in the environment in which organizations operate and, on the other hand, the rapid development of management and marketing theories. Finally, we finalize the study with concluding speculations focusing on the need for further research.

Keywords: agriculture; CRM; rural areas

Date published: 2019-10-04