Development and implementation of a model for wine tourism

Teodor Radev

Резюме: In recent years, the European wine market is defined highly competitive due to the fact that wineries traditionally offer larger quantities of wine than is demanded (Borisov, 2011). This defines the marketing activities of each winery as a leading unit of the business. The purpose of this article is to present a logical model for organizing wine tourism from a winery. Through its implementation the winery aims to increase both the revenue of sales and its reputation among consumers. Conceptual thesis is that the successful development and implementation of wine tourism should be in conjunction with ability of the winery to meet the expectations of the market. The result of the analysis it is found that the performance evaluation of an investment project should be evaluated in the context of the project and the expectations of the managers of the entity. In this sense, the final evaluation of an investment is determined by how much it contributes to the objectives of management, not just the magnitude of the financial indicators.

Ключови думи: assessment; investments; marketing activities; model; SWOT-analysis; wine tourism

Дата на публикуване: 2017-10-09